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Age Is The New Designer Drug: How to Redefine Age in our Anti-Aging Culture

February 10 @ 7:00 pm - 8:30 pm

On February 10th, IOA welcomes Barbara Rose Brooker, 83-year-old author, teacher and performer, as she speaks about her personal experiences with ageism in the Hollywood industry and within our anti-aging culture, and how to promote a new era of age acceptance.

According to Barbara, measuring one’s years of age is a poor metric for quality of life. The true measures, as she calls them out, are functional ability and one’s capacity to enjoy life. She dreams of an era in which ageism will dissolve and numbers won’t matter—and she’s doing everything she can to contribute to that vision!

Barbara Rose Brooker, MFA Creative Writing, is an an anti-ageism activist, a native San Franciscan, author of 13 books, and the founder of the first Age March in history. (https://www.agemarch.org/) She has published fiction with Morrow, Simon & Schuster, and other presses. She has appeared often on The Today Show, The Talk, ET, Andy Cohen, and Watch What Happens Live. Also a columnist, she has published Boomer in the City for the JWeekly and the Huffington Post. Her new novel, Love, Sometimes (being released by Simon & Schuster on January 28, 2020) is about risk, ageism in Hollywood and controversial love. Currently, the book is being made into a television series, scheduled to air in 2021. She teaches writing to adults over 50, at both Shanti and San Francisco State’s Osher Lifelong Learning Institute (OLLI). Brooker is at work on yet another book about aging, love and staying on the path of your dreams at any age.

We will not be selling Barbara’s book at this event; however, she encourages everyone to order it from a favorite bookseller.  If you bring it to this event, she will happily sign it.

Advance reviews for Love, Sometimes

This is the funniest and most honest book I have read about inside Hollywood, ageism, and love. If you want a good laugh and an education, pick this book up.”
Mo’nique, Actor

“At last a writer is writing the truth about ageism, Hollywood, creativity, and true love. Love it!”
Paula Abdul, Dancer, Choreographer, Actor

“Barbara Rose Brooker is a hoot. Love the book.”
Kathie Lee Gifford, TV host, Singer, Author, Actor

AND past praise for Brooker’s The Viagra Diaries

I love this book! Barbara paints a funny as well as poignant picture of dating, romantic love, parenting an adult daughter, and sex after sixty. Barbara tells the truth, and this book vibrates with razor sharp wit!”– Joan Rivers

“A smart, witty, sometimes hilarious coming-of-age novel for and about the boomer generation. This realistic and funny novel will appeal to women of all ages, while men should find it attractively controversial.” — Kirkus Review 

Date and Time: Monday, February 10th, 7 p.m. (Doors open at 6:15 p.m.)

Place: Institute on Aging, 3575 Geary Blvd., San Francisco, CA 94118

Parking: Limited street parking around the building. Public transportation is nearby.

Cost: $15, General Admission; $5.00 students and seniors (62+)


Continuing Education for this program will be available at no extra charge (1.5 Continuing Education Units): APA; BRN; CAMFT (serves LMFTs, LCSWs, LPCCs, and/or LEPs); MCLE.

By the end of this program, attendees will be able to:

  • Identify at least three ways in which ageism perpetuates stereotypes of older adults
  • Explain how one’s ageist beliefs may ultimately affect one’s own self-worth at any age
  • Assess two measures for quality of life at any age: Functional ability and capacity to enjoy life
  • Plan at least one positive-aging activity, using AgeMarch as an example

For further information or cancellation (within 24 hours prior to event), in addition to questions, grievances, concerns, and special accommodations for disabilities, please contact Caitlin Morgan, Education Manager, Institute on Aging, at cmorgan@ioaging.org, or (415) 750-4114. This event is taking place within a fully ADA-compliant building.

Introductory Level: No knowledge of the specific content area is required—you need not have in-depth knowledge or skills. The activity will provide information in accordance with basic knowledge of the topic.

All Continuing Education certificates will be delivered digitally, within 5 working days of the event. An evaluation-test will be provided to all CE registrants, who must then attend the entire program and turn in their evaluation at the end of the program in order to qualify for a CE certificate.

American Psychological Association (APA): Institute on Aging is approved by the American Psychological Association to sponsor continuing education for psychologists. Institute on Aging maintains responsibility for this program and its content.

Provider approved by the California Board of Registered Nursing (BRN), Provider # CEP13610, for 1.5 Contact Hours.

CAMFT: Institute on Aging is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for this program. IOA maintains responsibility for the course and its content. Course meets the qualifications for 1.5 hours of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs. CAMFT provider number is #135377.

State Bar of California (MCLE) : Course meets the qualifications for 1.5 hours of continuing education credit for Attorneys (Provider #13264).

Funding for this program is provided by the JULIAN S. DAVIS, MD, LECTURESHIP FUND


Institute on Aging San Francisco
3575 Geary Boulevard
San Francisco, CA 94118 United States


Institute on Aging


Institute on Aging (IOA) CONNECT is your direct line to us and the starting point for help with your concerns about the needs of older adults and adults with disabilities. IOA CONNECT links you with our services, as well as community services available.
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3575 Geary Boulevard San Francisco, CA 94118

Phone: (415) 750 - 4111

Fax: (415) 750 - 5338

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