Exploring Zinnia TV: An Innovative Media Tool for Dementia Support

Zinnia TV, called a “Netflix for people with dementia,” provides calming, dementia-friendly programming. IOA highlights tools like this to support caregivers and meaningful daily experiences.

Traditional media platforms can often be overstimulating or disorienting for people living with dementia. The fast pace, rapid scene changes, and complex storylines of modern television can lead to confusion or frustration. A new wave of innovation is addressing this challenge, including Zinnia TV—a streaming platform recently featured by NPR as a “Netflix for people with dementia.” Designed with clinical input and caregiver feedback, Zinnia TV offers soothing, dementia-friendly media tailored to support emotional well-being, familiarity, and calm.

At Institute on Aging (IOA), we are always seeking innovative technology that aligns with our person-centered approach to caregiving. Our Companioa program–a suite of personalized dementia services including specialized in-home care, caregiver coaching, and daily enrichment programming–continuously integrates new resources that promote dignity, engagement, and meaningful connection. Tools like Zinnia TV reflect the kind of innovation we’re committed to bringing to families navigating dementia. 

While not an official service offered through Companioa, Zinnia TV is a platform IOA professionals may recommend to families looking for calming, home-based media solutions. Its potential to reduce agitation and offer meaningful engagement could make it a valuable tool in the broader dementia care toolkit. 

Why Media Matters in Dementia Care

Visual and auditory stimulation can play an important role in supporting quality of life for individuals living with dementia. But not all media is created equal. Zinnia TV stands out because it was designed with clinical input and real feedback from caregivers and memory care professionals.

Calming visuals, familiar themes, and slower pacing are at the core of Zinnia’s programming—making it easier for those with dementia to enjoy without confusion or overstimulation. For family caregivers, it can offer a moment of calm in a sometimes stressful day, and for care professionals, it becomes another tool to help foster connection and reduce agitation.

How Zinnia TV Aligns with IOA’s Approach to Innovation in Dementia Support

Zinnia TV is one of several emerging tools that align with IOA’s broader approach to dementia support—particularly within the Companioa philosophy of engaging families with calming, cognitively appropriate resources. While not formally implemented at our Enrichment Center, it has potential for in-home or in day-to-day use for caregivers and families. 

At IOA, our commitment to dementia care extends beyond the services we directly provide. It includes equipping caregivers with knowledge, introducing them to emerging tools, and helping them feel confident navigating the journey ahead. These tools reflect the kind of thoughtful, person-centered innovation we believe can support more meaningful daily experiences for those living with dementia. Sharing resources like this is part of our promise to support caregivers in every way we can.

Curious about Zinnia TV and how it may benefit a loved one with dementia?

Contact Companioa to learn more about dementia-friendly media options, including how to get a subscription to Zinnia TV, and how it may fit into your caregiving or support plan. Our team is here to help you explore innovative tools that can make a meaningful difference.

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