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Telling Your Story to the Media: A Conversation with Elder Abuse Expert Shawna Reeves, MSW, Institute on Aging and Journalist Nick Leiber

May 19, 2021 @ 10:30 am - 12:00 pm

CA Elder Justice Coalition

Wednesday, May 19, 10:30 a.m.-12 p.m. (1.5 CEs)

Telling Your Story to the Media: A Conversation with Elder Abuse Expert Shawna Reeves, MSW, Institute on Aging and Journalist Nick Leiber

This event is hosted by California Elder Justice Coalition, and Co-Sponsored by Institute on Aging, Legal Aid Association of California, Legal Assistance for Seniors, National Center on Elder Abuse, and Next Avenue.

For More Information and Registration: https://bit.ly/3d3CvCW

Getting elder abuse covered by the local and national media is crucial for raising public awareness and prompting policy changes, yet it is easy to become intimidated by the thought of picking up the phone and talking with a reporter. Let an award-winning journalist who has written about elder financial abuse and an elder abuse expert (with more than 10 years of experience working with reporters) share their perspectives on how the sometimes-mysterious process functions, so that you can speak to the press with confidence.   This webinar will cover storytelling basics, including how to identify relevant journalists and news outlets, as well as how to craft a pitch that grabs a reporter’s attention. It will also teach you how to protect yourself, your clients, and your job; offer strategies on assisting clients who want to share their stories with reporters; and share tips for developing and maintaining working relationships with reporters so that they come back to you for future stories.

Objectives will include:

  • Identify at least three journalists (or news outlets) relevant to promoting your profession, personal expertise and/or topics you care about
  • Craft a pitch that grabs a reporter’s attention, utilizing at least 3 guidelines offered by this training
  • Practice at least two safeguarding strategies for assisting and protecting yourself/patients/clients who desire to share their stories with the press
  • Construct an ongoing three-part plan for maintaining working relationships with reporters (or news outlets)


Shawna Reeves, MSW, Director of Elder Abuse Prevention, Institute on Aging, has worked in the field of elder justice for 15 years. She has presented on frauds and scams throughout the country, worked on consumer protection legislation that has increased the financial well-being of older adults, and authored several journal articles on elder financial abuse. Shawna is a proud social worker (Smith College MSW ’03) who taught policy analysis at San Jose State University and was an adjunct instructor for eight years at the Smith College School for Social Work. Appointed in 2018 by then-Insurance Commissioner Dave Jones, Shawna currently serves on the California Department of Insurance Curriculum Board. She received the Service Recognition Award at the Legal Assistance for Seniors Annual Elder Abuse Conference in 2010 and, in 2016, she received a commendation from the San Francisco Commission on the Status of Women for her contributions to the field of elder justice.

Nick Leiber is an award-winning journalist based in New York. He focuses on the intersection of business, technology, and society. He has been published in Bloomberg Businessweek, Bloomberg News, the Boston Globe Magazine, and the New York Times, among others. He has been interviewed about his work on Bloomberg Radio, National Public Radio, and Spain’s Onda Cero, and he has participated in numerous panel discussions, including at the Securities and Exchange Commission. Before becoming an independent journalist, Leiber wrote and edited for Bloomberg Businessweek from 2006 until 2014. While there, he led a team of reporters that won a Jesse H. Neal Business Journalism award and two American Society of Business Publication Editors awards. His website is nickleiber.com


May 19, 2021
10:30 am - 12:00 pm


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